Your Partner in Career Transformation
DeAnne Pearson is a professionally trained career coach with more than 1,000 hours of formal coach training, an advanced degree in Counseling Guidance, and over 8,000 professionals, job seekers, and business owners served. Her work spans career strategy, job search coaching, outplacement, recruiting, mindset and confidence coaching, founder and executive coaching, and personal branding—giving clients a complete, end-to-end path to professional success.
She’s known for listening deeply, honoring the strengths of neurodiversity, and helping clients uncover and communicate their Unique Value Proposition so they can land the right role at the right time and for the right compensation. Her clients have doubled their salaries, bridged employment gaps, earned promotions, strengthened their personal brands, and walked into high-stakes interviews and salary negotiations with calm, clarity, and confidence.
An International Coaching Federation member since 2012, DeAnne brings the highest standards of coaching excellence to every engagement. She has presented at conferences, contributed expert insights to publications, and led fundraising initiatives for local and international organizations.
If you're looking for experienced guidance, grounded support, and a coach who champions your potential, DeAnne brings the expertise and heart to help you move forward with purpose.
NICE TO MEET YOU
I'm DeAnne with a capital "A".
I had it all: confidence, talent, intelligence. I could talk to anyone, loved to listen to people tell their stories, and encourage them right where they were in their lives. I even had an awesome signature that I practiced endlessly, DeAnne… DeAnne… with a capital “A” in the middle for emphasis. I was ready to sign my Mona Lisa or autograph my famous play…
I was 5 years old.
It all changed when I started school, and I met my teacher. I found out that everything I loved doing was wrong. Maybe even who I was was wrong. I didn’t fit in…
No, DeAnne.
I had a million questions, and I was confident enough to ask them. So, I asked them and was impatient for answers. That was against the rules; you have to raise your hand!
I loved to talk… and there were finally people to talk to. Having grown up on a small ranch, I was excited to finally be surrounded by kids my own age. But, the talking in class was a “No, No.”
I loved to encourage people, so naturally, I spent a lot of time talking to the little girl who sat next to me who cried all day holding her blanket. She needed a friend. “No, No, No…unacceptable…not the way to fit in.”
I knew I was good at art, but when art class came, I learned that watermelons were supposed to be red and green, not my favorite colors, purple and pink…. It wasn’t about style or beauty; it was about following directions….No, DeAnne.Â
From Defiant to De-Fault
There were so many calls from the teacher to my mom at work, she worried she might lose her new job. In response, she told me I had to stop talking at school. I could do that! I stopped talking altogether, I didn’t even answer roll call, and the teacher marked me absent and then truant!
One day, the teacher decided that there was to be “no Capital A” in the middle of my name. She had me practice spelling my name with her arm around me, and she pinched me if I used the capital “A.”
She’d made her point, I was wrong, even my name, that thing that was so much a part of how I knew myself…Wrong…I needed to fit in here by changing the “A”.
She called a conference with my mom to discuss the dreaded “A.” As the teacher put her arm around me to do the little pinch move we’d practiced, I gave her a pinch of my own!
It turned out that my birth certificate was printed in ALL CAPITALS, and my mom let me choose whether my “A” would be big or small.
I chose to keep the capital “A” as I’d practiced, but that was the last of my Defiant days. From then on, I operated on De-Fault (i.e., if something went wrong, it was DeAnne’s fault!).
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Fitting In, But Not Belonging
So how did I deal with this? I learned to excel at the game of school, taking the hardest courses, meeting the challenges, running for office, and graduating at the top of my class. I worked really hard to fit in, but it was a struggle that many of us can relate to.
I could have done anything at that point, but I decided to do what most small-town girls did at the time: I used my math prowess to get a teaching certificate. The other most prevalent career was nursing, but I didn’t like hospitals in general, and white shoes were a no-go.
I went to work teaching, and I could do it, and I was even good at it. But the whole time it felt like I was shoved into someone else’s skin. It just didn’t feel right.
Then one day, I remember clearly walking down the long hallway at school, looking around at other teachers. They had a mission, a drive from within, and a satisfaction that was missing in my life.
I went home day after day, often falling asleep at 4:30. And I struggled to be excited about the lessons I was teaching.
A switch was flipped in my heart, my brain, my whole body….The light came on….
It was a profound realization. I didn’t belong there, but that was okay. It was a moment of awakening, a realization that many of us may need to experience in our lives.Â
It was a turning point.
No more De-Fault, Only Deliberate. It was a transition that inspired me, and I hope it inspires you, too.
I had worked so hard to fit in that I hadn’t noticed that I didn’t WANT to fit in this small box of teaching, where I could use some of my talents, but didn’t feel I was making a difference.
I noticed that I could not breathe. I felt trapped. After all these years of squeezing into something that didn’t work, what did I want to do?
I had no idea what I wanted to do, and that scared the living daylights out of me. I had landed in the wrong career by default, and a little bit of me believed that it was my fault, “De’s Fault”. I had to find the capital “A” in my entire life. I had to take back what my life was meant to be…I needed a “Plan A.”
I went back to those skills and interests I had before I gave them up to make other people happy. I found my intelligence, my enthusiasm, my curiosity, my ability to talk, my desire to listen and connect, and my desire to uplift others. I learned how to get clear about what I wanted and the difference I wanted to make in the world.
It turns out the path to being liberated was learning to live deliberately. And it’s been one of the greatest joys of my life to help hundreds of others do the same.
I found a new career…that changed my life.
Throughout the process, DeAnne would ask questions as if conducting an interview. I found that incredibly helpful because it made me feel more comfortable when I was interviewing for my new role. DeAnne made me feel incredible… That confidence boost was huge.
- K. Bradley
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I sought help with my job search with DeAnne, starting with making sure that my resume was the best it could be and my interview game was top notch...DeAnne helped me with some improvements to my resume, search, and interviewing strategy, but most of all, she became someone that could count on to keep me calm and prepared for each interview… I was more confident right away working with DeAnne…I have a new job with the desired salary and a start date that I wanted.
- J. Jaime
As I entered into the interview process, I was able to quickly – with her help – sift through what situations would work for me and which would not. I was able to more deeply believe in my gift and stand confidently in myself – who I am as a person and what I have to offer in terms of work. Getting to know myself better and standing in my truth was liberating. I wasn’t trying to please interviewers or “land” a job purely for the sake of it. Instead, I could strategically analyze and intuit what would work for me.
-Â M. Woodman
I had recently been laid off from my previous job, and I was struggling to find a new position…we created a plan with a set of goals to achieve. Once I had a path forward, we began working on the interview process and how to best approach different situations and better ways to grow my professional network. I started seeing results immediately in the form of interviews and one on one meetings with multiple professionals with the purpose of growing my network.