The “Eye-ronic” Science of Virtual Eye Contact

Ah, the video meeting—a modern-day rite of passage where you try to look professional from the waist up while secretly wearing pajama bottoms. But let’s focus on the real star of the show: your eyes. Those two orbs in your skull can make or break your virtual interview or presentation, and science has much to say about it. So, let’s delve into the “eye-opening” neuroscience of eye contact in the digital age, with a dash of humor and a sprinkle of personal anecdotes.

The Science of Eye Contact: Oxytocin and Dopamine

First, let’s talk about science, specifically Oxytocin. We commonly think of oxytocin as the “Love Hormone,” but it is much more than the chemical messenger produced in the hypothalamus when you lock eyes on a first date or snuggle a puppy. In a virtual job interview or presentation, this “Love Hormone” can make your interviewer feel warm and fuzzy about you, even if they’re miles away behind a screen. The effect of Oxytocin is a rise in the ability to collaborate, communicate, and trust others by activating networks in our prefrontal cortex.

Eye contact also triggers dopamine, the brain’s “like” button. It’s the neurochemical equivalent of getting a thumbs-up emoji from your brain. Dopamine makes the virtual interaction rewarding and, more importantly, noteworthy. So, if you want to be the presenter that sticks out, but in a good way, get those dopamine levels up with some good ol’ eye contact. Showing your hands has also proven effective in promoting the release of positive hormones during video communication. This is a great reason to not sit on your hands during a video session—more on that in another article.

Can You Mimic Eye Contact on a Screen?

You might wonder, “Can I mimic eye contact through a screen?” The answer is a resounding, scientifically unproven, but highly anecdotal, yes! Looking into the camera mimics real-life eye contact, tricking our brains into thinking we have a genuinely human moment of connection and building the “Know, Like, and Trust” Factor often associated with strong brands and lasting relationships needed for successful partnering, whether for hiring, collaborating, or sales.

Don’t Make My Mistake

Learn from my failure. I was recently caught off guard watching a recording of myself speaking with one of my coaches. I lacked focus, my eyes were all over the place, and I quickly turned off the video portion and just listened. I had to fix this problem for future video interactions and came up with some practical tips:

Expert Tips for Virtual Eye Contact

1. The Friendly Face Trick

Place a friendly photo near the camera. I used a picture of my Productivity Coach, Jamie Steele, cheering me on. If you don’t have a coach, any friendly face—friend, family member, or character—works to help you focus.

2. Googly Eyes: Because Why Not?

Stick a pair of googly eyes near your camera. It’s hard not to look when a pair of eyes is staring back, and it adds a touch of whimsy to a nerve-wracking experience.

3. Elevate Your Camera

Bring your camera to eye level using books, a mantle, or a shelf. This helps make “eye contact” without staring at the interviewer’s forehead.

4. Screen Feng Shui

Move the interviewer’s window close to the camera. This allows you to look at the person and maintain simulated eye contact simultaneously.

5. Cue Cards: The Comedian’s Secret Weapon

Place cue cards or sticky notes around the camera as a teleprompter for key points. I’ve used this since my theater days—it keeps your delivery smooth and confident.

6. The Art of the Glance

Constant eye contact can be awkward. It’s okay to look away briefly to take notes, for dramatic effect, or to pass the speaking turn.

7. Teleprompter: The Future is Now

Use a teleprompter app if you want tech assistance. Some people master this technology to maintain flow while appearing natural on camera.

Don’t Forget the Supporting Cast

While your eyes are the star, good lighting, clear audio, and a stable internet connection are crucial. Your eyes won’t save you if you look like you’re broadcasting from a cave!

Ready to Master Your Video Presence?

If you want to level up your virtual presentation skills, gain confidence on camera, and make lasting impressions, book a free strategy call today. Let’s work together to ensure your eyes—and your overall presence—shine in every virtual interaction.